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Advertising Creative Strategy Copy and Design 6th Edition Altstiel TEST BANK

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Download Original Test Bank for Advertising Creative Strategy, Copy, and Design, 6th Edition, Tom Altstiel, Jean Grow, Dan Augustine, Joanna L. Jenkins, ISBN: 9781071846650

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Advertising Creative Strategy Copy and Design 6th Edition Altstiel TEST BANK

Test Bank for Advertising Creative Strategy, Copy, and Design, 6th Edition, Tom Altstiel, Jean Grow, Dan Augustine, Joanna L. Jenkins, ISBN: 9781071846650

Table of Contents

Chapter 1 Creativity: Concept Still Rules
Chapter 2 Strategy and Branding: Putting a Face on a Product
Chapter 3 Ethical and Legal Issues: Doing the Right Thing for the Right Reasons
Chapter 4 Diverse Audiences: Not So General Anymore
Chapter 5 International Advertising: It’s a Global Marketplace

Chapter 6 Ideation: How to Think About Advertising
Chapter 7 Design Fundamentals: Not the How, the Why
Chapter 8 Streaming Media: Creating and Controlling Content
Chapter 9 Web Strategy: Copy, Content and Design
Chapter 10 Social and Mobile Marketing: You Can Take it with You

Chapter 11 Print: Writing for Reading
Chapter 12 Support Media: Everyone Out of the Box
Chapter 13 Direct Marketing: Hitting the Bull’s-Eye
Chapter 14 Business-to-Business: Selling Along the Supply Chain
Chapter 15 Campaigns: Putting it all Together

Chapter 16 Survival Guide: Landing or creating your first job and thriving